PRG is a fully integrated real estate company focused on investing, operating and developing in high growth areas within California with an emphasis on Southern California. The firm is based in Santa Monica and managed by principals with a distinguished track record of success in California. PRG co-invests with institutional and private investors to identify and capitalize on opportunities for attractive risk adjusted returns.
The firm’s strategy is to invest only when it both possesses a deep, nuanced understanding of the asset and submarket as well as a clear business plan utilizing PRG’s competitive operating advantages. Among these advantages is PRG’s experience in all aspects of management and value creation combined with its unparalleled relationship network, which serves as the foundation for the operating and investment platform.
The firm focuses on the following areas:
• Business Parks/Industrial
• Creative Assets
PRG’s investment strategy is grounded in deep proprietary research and extensive study of underlying fundamentals and developing trends. Focus is placed on identifying geographic areas and asset classes that provide catalytic growth potential due to public policy initiatives, positively shifting demand drivers in a given segment or overall asset class mispricing at opportune times in market cycles.